A New Generation of Elegance
At NicDar, we believe every piece of jewelry should tell a unique story—your story.
Every piece of jewelry reflects your personality, because
Style is not just what you wear; it's who you are.
200 Years of Legacy. One Inspired Vision.
Since 1880, the name Mozaffarian has been synonymous with exquisite craftsmanship and timeless luxury. With over 25 years in the U.S. jewelry world, Alex Mozaffarian launches NicDar—his special line inspired by his sons, Nick and Dario.
Personalized
Fine Jewelry
Custom Jewelry by Appointment Only
At NicDar, we’re not just creating jewelry—we’re redefining how it’s made.
We pioneered a process where design begins with you: your personality, your story, your energy.
Through a private, appointment-only experience, we craft one-of-a-kind pieces that speak to your essence.
"It’s not about what’s popular—it’s about what’s personal."
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